介绍
# SEO Content Writer
> **[SEO & GEO 技能库](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 个用于 SEO + GEO 的技能 · 全部安装：`npx skills add aaron-he-zhu/seo-geo-claude-skills`
<details> <summary>浏览所有 20 个技能</summary>
**研究** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)
**构建** · **seo-content-writer** · [geo-content-optimizer](../geo-content-optimizer/) · [meta-tags-optimizer](../meta-tags-optimizer/) · [schema-markup-generator](../schema-markup-generator/)
**优化** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)
**监控** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)
**跨领域** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)
</details>
此技能创建搜索引擎优化（SEO）的内容，旨在获得良好排名的同时为读者提供真正的价值。它应用了经过验证的 SEO 文案技巧、适当的关键词集成和最佳的内容结构。
## 何时使用此技能
- 针对特定关键词撰写博客文章 - 创建针对搜索引擎优化的落地页 - 开发主题集群的支柱内容 - 撰写电商产品描述 - 为本地 SEO 创建服务页面 - 制作操作指南和教程 - 撰写对比和评论文章
## 此技能的功能
1. **关键词集成**：自然地融入目标关键词和相关关键词 2. **结构优化**：创建易于浏览、组织良好的内容 3. **标题与元数据创建**：撰写引人注目、值得点击的标题 4. **标题优化**：使用策略性的 H1-H6 层级结构 5. **内部链接**：建议相关的内部链接机会 6. **可读性提升**：确保内容易于阅读且引人入胜 7. **精选摘要优化**：针对 SERP（搜索引擎结果页）功能机会进行格式化
## 如何使用
### 基础内容创建
``` Write an SEO-optimized article about [topic] targeting the keyword [keyword] ```
``` Create a blog post for [topic] with these keywords: [keyword list] ```
### 带有特定要求
``` Write a 2,000-word guide about [topic] targeting [keyword], include FAQ section for featured snippets ```
### 内容简报
``` Here's my content brief: [brief]. Write SEO-optimized content following this outline. ```
## 数据来源
> 有关工具类别占位符，请参阅 [CONNECTORS.md](../../CONNECTORS.md)。
**在连接了 ~~SEO 工具 + ~~搜索控制台的情况下：** 自动提取关键词指标（搜索量、难度、CPC）、竞争对手内容分析（排名靠前的页面、内容长度、常见主题）、SERP 功能（精选摘要、PAA 问题）和关键词机会（相关关键词、基于问题的查询）。
**仅使用手动数据：** 要求用户提供： 1. 目标主关键词和 3-5 个次要关键词 2. 目标受众和搜索意图（信息类/商业类/交易类） 3. 目标字数和期望的语气 4. 任何竞争对手 URL 或供参考的内容示例
使用提供的数据继续完整的工作流程。在输出中注明哪些指标来自自动收集，哪些来自用户提供的数据。
## 指令
当用户请求 SEO 内容时：
1. **收集需求**
确认或询问： ```markdown ### Content Requirements **Primary Keyword**: [main keyword] **Secondary Keywords**: [2-5 related keywords] **Target Word Count**: [length] **Content Type**: [blog/guide/landing page/etc.] **Target Audience**: [who is this for] **Search Intent**: [informational/commercial/transactional] **Tone**: [professional/casual/technical/friendly] **CTA Goal**: [what action should readers take] **Competitor URLs**: [top ranking content to beat] ```
2. **加载 CORE-EEAT 质量约束**
在撰写之前，从 [CORE-EEAT 基准](../../references/core-eeat-benchmark.md)加载内容质量标准：
```markdown ### CORE-EEAT Pre-Write Checklist
**Content Type**: [identified from requirements above] **Loaded Constraints** (high-weight items for this content type):
Apply these standards while writing:
| ID | Standard | How to Apply | |----|----------|-------------| | C01 | Intent Alignment | Title promise must match content delivery | | C02 | Direct Answer | Core answer in first 150 words | | C06 | Audience Targeting | State "this article is for..." | | C10 | Semantic Closure | Conclusion answers opening question + next steps | | O01 | Heading Hierarchy | H1→H2→H3, no level skipping | | O02 | Summary Box | Include TL;DR or Key Takeaways | | O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences | | O09 | Information Density | No filler; consistent terminology | | R01 | Data Precision | ≥5 precise numbers with units | | R02 | Citation Density | ≥1 external citation per 500 words | | R04 | Evidence-Claim Mapping | Every claim backed by evidence | | R07 | Entity Precision | Full names for people/orgs/products | | C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) | | O08 | Anchor Navigation | Table of contents with jump links | | O10 | Multimedia Structure | Images/videos have captions and carry information | | E07 | Practical Tools | Include downloadable templates, checklists, or calculators |
_These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)._ _Full 80-item benchmark: [references/core-eeat-benchmark.md](../../references/core-eeat-benchmark.md)_ _For complete content quality audit: use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_ ```
3. **研究与规划**
在撰写之前： ```markdown ### Content Research **SERP Analysis**: - Top results format: [what's ranking] - Average word count: [X] words - Common sections: [list] - SERP features: [snippets, PAA, etc.] **Keyword Map**: - Primary: [keyword] - use in title, H1, intro, conclusion - Secondary: [keywords] - use in H2s, body paragraphs - LSI/Related: [terms] - sprinkle naturally throughout - Questions: [PAA questions] - use as H2/H3s or FAQ **Content Angle**: [What unique perspective or value will this content provide?] ```
4. **创建优化标题**
```markdown ### Title Optimization **Requirements**: - Include primary keyword (preferably at start) - Under 60 characters for full SERP display - Compelling and click-worthy - Match search intent **Title Options**: 1. [Title option 1] ([X] chars) - Keyword position: [front/middle] - Power words: [list] 2. [Title option 2] ([X] chars) - Keyword position: [front/middle] - Power words: [list] **Recommended**: [Best option with reasoning] ```
5. **撰写元描述**
```markdown ### Meta Description **Requirements**: - 150-160 characters - Include primary keyword naturally - Include call-to-action - Compelling and specific **Meta Description**: "[Description text]" ([X] characters) **Elements included**: - ✅ Primary keyword - ✅ Value proposition - ✅ CTA or curiosity hook ```
6. **使用 SEO 标题构建内容结构**
```markdown ### Content Structure **H1**: [Primary keyword in H1 - only one per page] **Introduction** (100-150 words) - Hook reader in first sentence - State what they'll learn - Include primary keyword in first 100 words **H2**: [Secondary keyword or question] [Content section] **H2**: [Secondary keyword or question] **H3**: [Sub-topic] [Content] **H3**: [Sub-topic] [Content] **H2**: [Secondary keyword or question] [Content] **H2**: Frequently Asked Questions [FAQ section for PAA optimization] **Conclusion** - Summarize key points - Include primary keyword - Clear call-to-action ```
7. **应用页内 SEO 最佳实践**
```markdown ### On-Page SEO Checklist **Keyword Placement**: - [ ] Primary keyword in title - [ ] Primary keyword in H1 - [ ] Primary keyword in first 100 words - [ ] Primary keyword in at least one H2 - [ ] Primary keyword in conclusion - [ ] Primary keyword in meta description - [ ] Secondary keywords in H2s/H3s - [ ] Related terms throughout body **Content Quality**: - [ ] Comprehensive coverage of topic - [ ] Original insights or data - [ ] Actionable takeaways - [ ] Examples and illustrations - [ ] Expert quotes or citations (for E-E-A-T) **Readability**: - [ ] Paragraphs of 3-5 sentences (per CORE-EEAT O06 Section Chunking standard) - [ ] Varied sentence length - [ ] Bullet points and lists - [ ] Bold key phrases - [ ] Table of contents for long content **Technical**: - [ ] Internal links to relevant pages (2-5) - [ ] External links to authoritative sources (2-3) - [ ] Image alt text with keywords - [ ] URL slug includes keyword ```
8. **撰写内容**
遵循此结构：
```markdown # [H1 with Primary Keyword] [Hook sentence that grabs attention] [Problem statement or context - why this matters] [Promise - what the reader will learn/gain] [Include primary keyword naturally] [Brief overview of what's covered - can be bullet points for scanability] ## [H2 - First Main Section with Secondary Keyword] [Introduction to section - 1-2 sentences] [Main content with valuable information] [Examples, data, or evidence to support points] [Transition to next section] ### [H3 - Sub-section if needed] [Detailed content] [Key points in bullet format]: - Point 1 - Point 2 - Point 3 ## [H2 - Second Main Section] [Continue with valuable content...] > **Pro Tip**: [Highlighted tip or key insight] | Column 1 | Column 2 | Column 3 | |----------|----------|----------| | Data | Data | Data | ## [H2 - Additional Sections as Needed] [Content...] ## Frequently Asked Questions ### [Question from PAA or common query]? [Direct, concise answer in 40-60 words for featured snippet opportunity] ### [Question 2]? [Answer] ### [Question 3]? [Answer] ## Conclusion [Summary of key points - include primary keyword] [Final thought or insight] [Clear call-to-action: what should reader do next?] ```
9. **针对精选摘要进行优化**
```markdown ### Featured Snippet Optimization **For Definition Snippets**: "[Term] is [clear, concise definition in 40-60 words]" **For List Snippets**: Create clear, numbered or bulleted lists under H2s **For Table Snippets**: Use comparison tables with clear headers **For How-To Snippets**: Number each step clearly: "Step 1:", "Step 2:", etc. ```
10. **添加内部/外部链接**
```markdown ### Link Recommendations **Internal Links** (include 2-5): 1. "[anchor text]" → [/your-page-url] (relevant because: [reason]) 2. "[anchor text]" → [/your-page-url] (relevant because: [reason]) **External Links** (include 2-3 authoritative sources): 1. "[anchor text]" → [authoritative-source.com] (supports: [claim]) 2. "[anchor text]" → [authoritative-source.com] (supports: [claim]) ```
11. **最终 SEO 审查**
```markdown ### Content SEO Score
| Factor | Status | Notes | |--------|--------|-------| | Title optimized | ✅/⚠️/❌ | [notes] | | Meta description | ✅/⚠️/❌ | [notes] | | H1 with keyword | ✅/⚠️/❌ | [notes] | | Keyword in first 100 words | ✅/⚠️/❌ | [notes] | | H2s optimized | ✅/⚠️/❌ | [notes] | | Internal links | ✅/⚠️/❌ | [notes] | | External links | ✅/⚠️/❌ | [notes] | | FAQ section | ✅/⚠️/❌ | [notes] | | Readability | ✅/⚠️/❌ | [notes] | | Word count | ✅/⚠️/❌ | [X] words |
**Overall SEO Score**: [X]/10
**Improvements to Consider**: 1. [Suggestion] 2. [Suggestion] ```
12. **CORE-EEAT 自检**
撰写完成后，根据加载的 CORE-EEAT 约束验证内容：
```markdown ### CORE-EEAT Post-Write Check
| ID | Standard | Status | Notes | |----|----------|--------|-------| | C01 | Intent Alignment: title = content | ✅/⚠️/❌ | [notes] | | C02 | Direct Answer in first 150 words | ✅/⚠️/❌ | [notes] | | C06 | Audience explicitly stated | ✅/⚠️/❌ | [notes] | | C10 | Conclusion answers opening question | ✅/⚠️/❌ | [notes] | | O01 | Heading hierarchy correct | ✅/⚠️/❌ | [notes] | | O02 | Summary/Key Takeaways present | ✅/⚠️/❌ | [notes] | | O06 | Paragraphs 3–5 sentences | ✅/⚠️/❌ | [notes] | | O09 | No filler; consistent terms | ✅/⚠️/❌ | [notes] | | R01 | ≥5 precise data points with units | ✅/⚠️/❌ | [notes] | | R02 | ≥1 citation per 500 words | ✅/⚠️/❌ | [notes] | | R04 | Claims backed by evidence | ✅/⚠️/❌ | [notes] | | R07 | Full entity names used | ✅/⚠️/❌ | [notes] | | C03 | ≥3 query variants covered | ✅/⚠️/❌ | [notes] | | O08 | Table of contents with jump links | ✅/⚠️/❌ | [notes] | | O10 | Images/videos captioned and informative | ✅/⚠️/❌ | [notes] | | E07 | Downloadable template/checklist included | ✅/⚠️/❌ | [notes] |
**Items Needing Attention**: [list any ⚠️/❌ items]
_For full 80-item audit, use [content-quality-auditor](../../cross-cutting/content-quality-auditor/)_ ```
## 验证检查点
### 输入验证 - [ ] 主关键词已确认，且符合搜索意图 - [ ] 目标字数已指定（实质性内容最少 800 字） - [ ] 内容类型和受众已明确定义 - [ ] 竞争对手 URL 已审查或目标 SERP 功能已识别
### 输出验证 - [ ] 主关键词密度在 1-2% 之间（注：关键词密度只是指导原则，并非硬性规定。现代搜索引擎优先考虑语义相关性和自然语言，而不是精确的密度目标。重点在于通过语义变体全面覆盖主题，而不是达到特定百分比。） - [ ] 大纲中的所有部分均已完整覆盖 - [ ] 包含内部链接（2-5 个相关链接） - [ ] 常见问题解答部分存在，且至少包含 3 个问题 - [ ] 可读性评分适合目标受众 - [ ] 每个数据点的来源均已明确说明（~~SEO 工具数据、用户提供或估算）
## 示例
**用户**：“写一篇针对小企业的‘电子邮件营销最佳实践’的 SEO 优化文章”
**输出**：
```markdown # Email Marketing Best Practices: A Complete Guide for Small Businesses
**Meta Description**: Discover proven email marketing best practices that help small businesses increase open rates, boost engagement, and drive sales. Start improving your campaigns today. (158 chars)
---
Want to know the secret behind small businesses that consistently turn subscribers into loyal customers? It's not luck—it's strategic email marketing.
Email marketing remains one of the most effective channels for small businesses, delivering an average ROI of $42 for every $1 spent. But with inboxes more crowded than ever, following email marketing best practices isn't optional—it's essential for survival.
In this guide, you'll learn: - How to build a quality email list that converts - Proven strategies to increase open and click rates - Advanced personalization techniques that drive results - Common mistakes that kill email performance
Let's dive into the strategies that will transform your email marketing.
## Why Email Marketing Matters for Small Businesses
Before we explore the best practices, let's understand why email deserves your attention.
Unlike social media where algorithms control who sees your content, email gives you direct access to your audience. You own your email list—no platform can take it away.
**Key email marketing statistics for small businesses**: - 81% of SMBs rely on email as their primary customer acquisition channel - Email subscribers are 3x more likely to share content on social media - Personalized emails generate 6x higher transaction rates
## Building a High-Quality Email List
### Use Strategic Opt-in Incentives
The foundation of effective email marketing is a quality list. Here's how to grow yours:
**Lead magnets that convert**: - Industry-specific templates - Exclusive discounts or early access - Free tools or calculators - Educational email courses
> **Pro Tip**: The best lead magnets solve a specific, immediate problem for your target audience.
### Implement Double Opt-in
Double opt-in confirms subscriber intent and improves deliverability. Yes, you'll have fewer subscribers, but they'll be more engaged.
| Single Opt-in | Double Opt-in | |---------------|---------------| | More subscribers | Fewer subscribers | | Higher bounce rates | Lower bounce rates | | Lower engagement | Higher engagement | | Spam risk | Better deliverability |
## Crafting Emails That Get Opened
### Write Compelling Subject Lines
Your subject line determines whether emails get opened or ignored.
**Subject line best practices**: 1. Keep it under 50 characters 2. Create urgency without being spammy 3. Use numbers and specifics 4. Personalize when possible 5. A/B test consistently
### Optimize Preview Text
The preview text (preheader) is your second chance to convince someone to open. Use it to expand on your subject line, not repeat it.
## Personalization Strategies That Work
Generic emails perform poorly. Here's how to personalize effectively:
### Segment Your Email List
Divide your list based on: - Purchase history - Engagement level - Demographics - Interests or preferences - Customer lifecycle stage
### Use Dynamic Content
Send the same email but show different content blocks based on subscriber data.
## Frequently Asked Questions
### How often should small businesses send marketing emails?
For most small businesses, sending 1-2 emails per week strikes the right balance. This keeps you top-of-mind without overwhelming subscribers. Monitor your unsubscribe rates—if they spike after increasing frequency, scale back.
### What is a good email open rate for small businesses?
A good email open rate for small businesses is 20-25%. However, this varies by industry. E-commerce averages 15-20%, while B2B services often see 25-30%. Focus on improving your own benchmarks rather than industry averages.
### Should I buy email lists to grow faster?
Never buy email lists. Purchased lists violate GDPR and CAN-SPAM regulations, damage your sender reputation, and result in poor engagement. Organic list growth, while slower, produces much better results.
## Conclusion
Implementing these email marketing best practices will help your small business build stronger customer relationships and drive consistent revenue. Remember: quality always beats quantity in email marketing.
Start with one improvement today. Whether it's segmenting your list, testing subject lines, or cleaning inactive subscribers, small changes compound into significant results.
**Ready to level up your email marketing?** Download our free Email Marketing Checklist to ensure every campaign you send follows these best practices.
---
*Further reading: [Internal link: "How to Write Email Copy That Converts"]*
*Sources: [Litmus Email Marketing Statistics](https://litmus.com), [Campaign Monitor Email Benchmarks](https://campaignmonitor.com)* ```
## 内容类型模板
### 操作指南
``` Write a how-to guide for [task] targeting [keyword] ```
### 对比文章
``` Write a comparison article: [Option A] vs [Option B] for [keyword] ```
### 清单文章
``` Write a list post: "X Best [Items] for [Audience/Purpose]" targeting [keyword] ```
### 终极指南
``` Write an ultimate guide about [topic] (3,000+ words) targeting [keyword] ```
## 成功技巧
1. **匹配搜索意图** - 信息类查询需要指南，而不是销售页面 2. **前置价值** - 尽早将关键信息放置在开头，以便读者和摘要抓取 3. **使用数据和示例** - 具体内容总是胜过泛泛而谈 4. **首先为人类写作** - SEO 优化应该感觉自然 5. **包含视觉元素** - 使用图片、表格、列表来分隔文本 6. **定期更新** - 新鲜的内容是对搜索引擎的信号
## 参考资料
- [标题公式](./references/title-formulas.md) - 经过验证的标题公式、强力词汇、CTR 模式 - [内容结构模板](./references/content-structure-templates.md) - 博客文章、对比文章、清单文章、操作指南、支柱页面的模板
## 相关技能
- [keyword-research](../../research/keyword-research/) — 查找要定位的关键词 - [geo-content-optimizer](../geo-content-optimizer/) — 针对 AI 引用进行优化 - [meta-tags-optimizer](../meta-tags-optimizer/) — 创建引人注目的元标签 - [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) — 审核 SEO 元素 - [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) — 在内容写作过程中放置内部链接 - [content-refresher](../../optimize/content-refresher/) — 刷新和更新现有内容 - [content-quality-auditor](../../cross-cutting/content-quality-auditor/) — 完整的 80 项 CORE-EEAT 审核 - [memory-management](../../cross-cutting/memory-management/) — 随着时间推移跟踪内容表现 - [content-gap-analysis](../../research/content-gap-analysis/) — 识别要撰写的内容机会 - [schema-markup-generator](../schema-markup-generator/) — 向已发布的内容添加结构化数据