介绍
# Keyword Research
> **[SEO & GEO 技能库](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 个 SEO + GEO 技能 · 安装全部： `npx skills add aaron-he-zhu/seo-geo-claude-skills`
<details> <summary>浏览全部 20 个技能</summary>
**Research** · **keyword-research** · [competitor-analysis](../competitor-analysis/) · [serp-analysis](../serp-analysis/) · [content-gap-analysis](../content-gap-analysis/)
**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)
**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)
**Monitor** · [rank-tracker](../../monitor/rank-tracker/) · [backlink-analyzer](../../monitor/backlink-analyzer/) · [performance-reporter](../../monitor/performance-reporter/) · [alert-manager](../../monitor/alert-manager/)
**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)
</details>
该技能帮助您发现、分析和优先排序用于 SEO 和 GEO 内容策略的关键词。它根据搜索量、竞争度、意图和业务相关性识别高价值机会。
## 何时使用此技能
- 启动新的内容策略或活动 - 拓展到新的主题或市场 - 为特定产品或服务寻找关键词 - 识别长尾关键词机会 - 了解您所在行业的搜索意图 - 规划内容日历 - 为 GEO 优化研究关键词
## 此技能的功能
1. **关键词发现**：从种子词生成全面的关键词列表 2. **意图分类**：按用户意图分类关键词（信息类、导航类、商业类、交易类） 3. **难度评估**：评估竞争等级和排名难度 4. **机会评分**：按潜在 ROI 优先排序关键词 5. **聚类**：将相关关键词分组为主题集群 6. **GEO 相关性**：识别可能触发 AI 回复的关键词
## 如何使用
### 基础关键词研究
``` Research keywords for [topic/product/service] ```
``` Find keyword opportunities for a [industry] business targeting [audience] ```
### 带有特定目标
``` Find low-competition keywords for [topic] with commercial intent ```
``` Identify question-based keywords for [topic] that AI systems might answer ```
### 竞争对手研究
``` What keywords is [competitor URL] ranking for that I should target? ```
## 数据来源
> 关于工具类别占位符，请参阅 [CONNECTORS.md](../../CONNECTORS.md)。
**已连接 ~~SEO tool + ~~search console：** 自动提取历史搜索量数据、关键词难度评分、SERP 分析、来自 ~~search console 的当前排名以及竞争对手关键词重叠。该技能将获取种子词指标、相关关键词建议和搜索趋势数据。
**仅使用手动数据：** 要求用户提供： 1. 种子关键词或主题描述 2. 目标受众和地理位置 3. 业务目标（流量、线索、销售） 4. 当前域名权重（如果已知）或网站年限 5. 任何已知的关键词表现数据或搜索量预估
使用提供的数据继续进行全面分析。在输出中注明哪些指标来自自动收集，哪些来自用户提供的数据。
## 指令
当用户请求关键词研究时：
1. **了解上下文**
如果未提供，请提出澄清问题： - 您的产品/服务/主题是什么？ - 您的目标受众是谁？ - 您的业务目标是什么？（流量、线索、销售） - 您当前的域名权重是多少？（新站点、已建站点等） - 有特定的地理定位吗？ - 首选语言是什么？
2. **生成种子关键词**
从以下开始： - 核心/服务术语 - 问题导向的关键词（您解决了什么问题？） - 解决方案导向的关键词（您如何提供帮助？） - 受众特定术语 - 行业术语
3. **扩展关键词列表**
对于每个种子关键词，生成变体： ```markdown ## Keyword Expansion Patterns ### Modifiers - Best [keyword] - Top [keyword] - [keyword] for [audience] - [keyword] near me - [keyword] [year] - How to [keyword] - What is [keyword] - [keyword] vs [alternative] - [keyword] examples - [keyword] tools ### Long-tail Variations - [keyword] for beginners - [keyword] for small business - Free [keyword] - [keyword] software/tool/service - [keyword] template - [keyword] checklist - [keyword] guide ```
4. **分类搜索意图**
对每个关键词进行分类：
| Intent | Signals | Example | Content Type | |--------|---------|---------|--------------| | 信息类 | what, how, why, guide, learn | "what is SEO" | 博客文章、指南 | | 导航类 | 品牌名称、特定站点 | "google analytics login" | 首页、产品页面 | | 商业类 | best, review, vs, compare | "best SEO tools [current year]" | 对比文章、测评 | | 交易类 | buy, price, discount, order | "buy SEO software" | 产品页面、定价 |
5. **评估关键词难度**
对每个关键词进行评分（1-100 分制）：
```markdown ### Difficulty Factors **High Difficulty (70-100)** - Major brands ranking - High domain authority competitors - Established content (1000+ backlinks) - Paid ads dominating SERP **Medium Difficulty (40-69)** - Mix of authority and niche sites - Some opportunities for quality content - Moderate backlink requirements **Low Difficulty (1-39)** - Few authoritative competitors - Thin or outdated content ranking - Long-tail variations - New or emerging topics ```
6. **计算机会得分**
公式： `Opportunity = (Volume × Intent Value) / Difficulty`
**Intent Value**（意图价值）根据搜索意图分配数值权重： - 信息类 = 1 - 导航类 = 1 - 商业类 = 2 - 交易类 = 3
```markdown ### Opportunity Matrix | Scenario | Volume | Difficulty | Intent | Priority | |----------|--------|------------|--------|----------| | Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ | | Growth | High | Medium | High | ⭐⭐⭐⭐ | | Long-term | High | High | High | ⭐⭐⭐ | | Research | Low | Low | Low | ⭐⭐ | ```
7. **识别 GEO 机会**
可能触发 AI 回复的关键词： ```markdown ### GEO-Relevant Keywords **High GEO Potential** - Question formats: "What is...", "How does...", "Why is..." - Definition queries: "[term] meaning", "[term] definition" - Comparison queries: "[A] vs [B]", "difference between..." - List queries: "best [category]", "top [number] [items]" - How-to queries: "how to [action]", "steps to [goal]" **AI Answer Indicators** - Query is factual/definitional - Answer can be summarized concisely - Topic is well-documented online - Low commercial intent ```
8. **创建主题集群**
将关键词分组为内容集群：
```markdown ## Topic Cluster: [Main Topic] **Pillar Content**: [Primary keyword] - Search volume: [X] - Difficulty: [X] - Content type: Comprehensive guide **Cluster Content**: ### Sub-topic 1: [Secondary keyword] - Volume: [X] - Difficulty: [X] - Links to: Pillar - Content type: [Blog post/Tutorial/etc.] ### Sub-topic 2: [Secondary keyword] - Volume: [X] - Difficulty: [X] - Links to: Pillar + Sub-topic 1 - Content type: [Blog post/Tutorial/etc.] [Continue for all cluster keywords...] ```
9. **生成输出报告**
```markdown # Keyword Research Report: [Topic] **Generated**: [Date] **Target Audience**: [Audience] **Business Goal**: [Goal] ## Executive Summary - Total keywords analyzed: [X] - High-priority opportunities: [X] - Estimated traffic potential: [X]/month - Recommended focus areas: [List] ## Top Keyword Opportunities ### Quick Wins (Low difficulty, High value) | Keyword | Volume | Difficulty | Intent | Score | |---------|--------|------------|--------|-------| | [keyword 1] | [X] | [X] | [type] | [X] | | [keyword 2] | [X] | [X] | [type] | [X] | ### Growth Keywords (Medium difficulty, High volume) | Keyword | Volume | Difficulty | Intent | Score | |---------|--------|------------|--------|-------| | [keyword 1] | [X] | [X] | [type] | [X] | ### GEO Opportunities (AI-citation potential) | Keyword | Type | AI Potential | Recommended Format | |---------|------|--------------|-------------------| | [keyword 1] | Question | High | Q&A section | | [keyword 2] | Definition | High | Clear definition | ## Topic Clusters [Include cluster maps] ## Content Calendar Recommendations | Month | Content | Target Keyword | Type | |-------|---------|----------------|------| | [Month] | [Title] | [Keyword] | [Type] | ## Next Steps
1. [Action item 1] 2. [Action item 2] 3. [Action item 3] ```
## 验证检查点
### 输入验证 - [ ] 已清晰提供种子关键词或主题描述 - [ ] 已指定目标受众和业务目标 - [ ] 已确认地理和语言定位 - [ ] 已建立域名权重或网站成熟度级别
### 输出验证 - [ ] 每条建议都引用了具体数据点（而非通用建议） - [ ] 每个关键词都包含搜索量和难度评分 - [ ] 关键词按意图分组并映射到内容类型 - [ ] 主题集群显示出清晰的支柱与集群关系 - [ ] 明确说明每个数据点的来源（~~SEO tool data、用户提供或预估）
## 示例
**用户**： "Research keywords for a project management software company targeting small businesses"
**输出**：
```markdown # Keyword Research Report: Project Management Software
**Generated**: [current month and year] **Target Audience**: Small business owners and teams **Business Goal**: Software signups and trials
## Executive Summary
- Total keywords analyzed: 150+ - High-priority opportunities: 23 - Estimated traffic potential: 45,000/month - Recommended focus areas: - Task management workflows - Team collaboration - Small business productivity
## Top Keyword Opportunities
### Quick Wins (Priority: Immediate)
| Keyword | Volume | Difficulty | Intent | Score | |---------|--------|------------|--------|-------| | project management for small teams | 1,200 | 28 | Commercial | 92 | | simple task management software | 890 | 25 | Commercial | 89 | | best free project management tool | 2,400 | 35 | Commercial | 85 | | how to manage remote team projects | 720 | 22 | Informational | 82 | | project tracking spreadsheet alternative | 480 | 18 | Commercial | 80 |
### Growth Keywords (Priority: 3-6 months)
| Keyword | Volume | Difficulty | Intent | Score | |---------|--------|------------|--------|-------| | project management software | 18,000 | 72 | Commercial | 65 | | best project management tools [current year] | 8,500 | 65 | Commercial | 62 | | project management app | 12,000 | 68 | Commercial | 58 |
### GEO Opportunities (AI-citation potential)
| Keyword | Type | AI Potential | Recommended Format | |---------|------|--------------|-------------------| | what is project management | Definition | ⭐⭐⭐⭐⭐ | Clear definition + methodology | | agile vs waterfall | Comparison | ⭐⭐⭐⭐⭐ | Side-by-side comparison table | | project management methodologies | List | ⭐⭐⭐⭐ | Comprehensive list with pros/cons | | how to create a project plan | How-to | ⭐⭐⭐⭐ | Step-by-step guide | | project management best practices | List | ⭐⭐⭐⭐ | Numbered best practices |
## Topic Clusters
### Cluster 1: Project Management Fundamentals
**Pillar**: "Complete Guide to Project Management" (8,500 volume)
Cluster articles: 1. What is project management? (2,200 volume) 2. Project management methodologies explained (1,800 volume) 3. How to create a project plan (1,400 volume) 4. Project management best practices (1,200 volume) 5. Project management roles and responsibilities (890 volume)
### Cluster 2: Team Collaboration
**Pillar**: "Team Collaboration Tools Guide" (4,200 volume)
Cluster articles: 1. How to improve team communication (1,600 volume) 2. Remote team management tips (1,400 volume) 3. Best practices for distributed teams (920 volume) 4. Team productivity tools comparison (780 volume)
## Content Calendar Recommendations
| Month | Content | Target Keyword | Type | |-------|---------|----------------|------| | Week 1 | Simple Task Management Guide | simple task management software | Blog + Demo | | Week 2 | Project Management for Small Teams | project management for small teams | Pillar Page | | Week 3 | Agile vs Waterfall: Complete Comparison | agile vs waterfall | Comparison | | Week 4 | Free PM Tools Roundup | best free project management tool | Listicle |
## Next Steps
1. **Immediate**: Create landing pages for top 5 quick-win keywords 2. **Week 1-2**: Write pillar content for "Project Management Fundamentals" 3. **Week 3-4**: Build out cluster content with internal linking 4. **Ongoing**: Track rankings and adjust strategy based on performance ```
## 高级功能
### 意图映射
``` Map all keywords for [topic] by search intent and funnel stage ```
### 季节性分析
``` Identify seasonal keyword trends for [industry] ```
### 竞争对手差距
``` What keywords do [competitor 1], [competitor 2], [competitor 3] rank for that I'm missing? ```
### 本地关键词
``` Research local keywords for [business type] in [city/region] ```
## 成功提示
1. **从种子关键词开始**，描述您的核心产品 2. **不要忽视长尾**——它们的转化率往往最高 3. **将内容与意图匹配**——信息类查询需要指南，而不是销售页面 4. **分组为集群**以建立主题权威性 5. **优先考虑速赢**以建立势能和信誉 6. **在策略中包含 GEO 关键词**以获得 AI 可见性 7. **每季度审查**——关键词动态会随时间变化
## 关键词意图分类法
理解搜索意图对于关键词选择和内容规划至关重要。
### 意图分类矩阵
| Intent Type | User Goal | SERP Signals | Content Strategy | Conversion Potential | |------------|-----------|--------------|-----------------|---------------------| | 信息类 | 学习某事 | 精选摘要、PAA（人们同时也问）、知识面板 | 指南、教程、解释 | 低（培育） | | 导航类 | 查找特定站点/页面 | 品牌结果、站点链接 | 品牌页面、登录页面 | 中（品牌） | | 商业调查 | 购买前研究 | 对比结果、测评、“最佳”列表 | 对比文章、测评、购买指南 | 高（漏斗中层） | | 交易类 | 完成操作 | 购物结果、广告、产品页面 | 产品页面、定价、注册 | 最高（漏斗底层） |
### 意图信号词
| Intent | Signal Words | Example Keywords | |--------|-------------|-----------------| | 信息类 | how, what, why, when, guide, tutorial, learn, examples | "how to improve SEO", "what is schema markup" | | 导航类 | [品牌名称], login, sign in, official, website | "Ahrefs login", "Google Search Console" | | 商业类 | best, top, review, comparison, vs, alternative, pricing | "best SEO tools 2026", "Ahrefs vs SEMrush" | | 交易类 | buy, purchase, discount, coupon, free trial, download, hire | "buy Ahrefs subscription", "SEO audit tool free" |
## 主题集群架构
### 辐轴模型
``` ┌──────────────┐ ┌─────│ Sub-topic A │ │ └──────────────┘ │ ┌──────────────┐ ┌─────────┐ ├─────│ Sub-topic B │ │ PILLAR │───┤ └──────────────┘ │ PAGE │ ├─────┌──────────────┐ └─────────┘ │ │ Sub-topic C │ │ └──────────────┘ └─────┌──────────────┐ │ Sub-topic D │ └──────────────┘ ```
**Pillar Page（支柱页面）**：全面概述（3,000-5,000 字），针对广泛关键词 **Cluster Pages（集群页面）**：专注文章（1,500-2,500 字），针对特定长尾关键词 **Internal Links（内部链接）**：每个集群页面链接到支柱页面；支柱页面链接到所有集群页面
### 主题集群规划模板
| Pillar Topic | Pillar Keyword | Cluster Topic | Cluster Keyword | Volume | Difficulty | Status | |-------------|---------------|--------------|----------------|--------|-----------|--------| | [Broad topic] | [Head keyword] | [Subtopic 1] | [Long-tail 1] | [X] | [X] | [Draft/Published] |
## 关键词优先级框架
**使用哪个评分**：使用优先级评分（见下文）进行初始关键词分类和筛选。在最终的内容日历优先级排序中，使用机会评分（上文第 6 步），其中额外的 GEO 和竞争因素提供了更细致的排名。
### 优先级评分矩阵
在这些因素上对每个关键词进行 1-5 分评分，然后计算加权总分：
| Factor | Weight | Score 1 (Low) | Score 5 (High) | |--------|--------|---------------|----------------| | Search Volume | 20% | <100/mo | >10,000/mo | | Keyword Difficulty | 25% | KD >80 (hard) | KD <20 (easy) | | Business Relevance | 30% | 与产品边缘相关 | 与产品核心相关 | | Search Intent Match | 15% | 仅信息类 | 交易/商业类 | | Trend Direction | 10% | 下降 | 增长 |
**Priority Score** = Σ(Factor Weight × Score) / 5
### Priority Categories
| 优先级 | 分数范围 | 操作 | |----------|------------|--------| | P0 — 必须关注 | 4.0-5.0 | 立即创建内容 | | P1 — 高价值 | 3.0-3.9 | 加入下一次内容冲刺队列 | | P2 — 机会 | 2.0-2.9 | 计划纳入未来内容日历 | | P3 — 监控 | 1.0-1.9 | 跟踪但不优先安排 |
## 季节性关键词模式
### 季节性分析框架
| 季节触发器 | 示例关键词 | 规划提前期 | 内容策略 | |---------------|-----------------|-------------------|-----------------| | 日历事件 | "Black Friday SEO", "New Year marketing plan" | 提前 3-4 个月 | 在高峰前 6-8 周发布 | | 行业事件 | "[Conference] takeaways", "Google algorithm update" | 1-2 个月 / 反应式 | 预先规划模板，快速响应 | | 预算周期 | "marketing budget template Q1", "SEO ROI report" | 提前 2-3 个月 | 面向规划季节（10-12 月） | | 季节性需求 | "summer marketing ideas", "holiday email campaigns" | 提前 2-3 个月 | 每年用新数据进行更新 |
## 参考资料
- [Keyword Intent Taxonomy](./references/keyword-intent-taxonomy.md) — 完整的意图分类，包含信号词和内容策略 - [Topic Cluster Templates](./references/topic-cluster-templates.md) — 用于核心内容和集群内容的枢纽式架构模板
## 相关技能
- [competitor-analysis](../competitor-analysis/) — 查看竞争对手排名的关键词 - [content-gap-analysis](../content-gap-analysis/) — 发现错失的关键词机会 - [seo-content-writer](../../build/seo-content-writer/) — 为目标关键词创建内容 - [geo-content-optimizer](../../build/geo-content-optimizer/) — 针对 AI 引用进行优化 - [rank-tracker](../../monitor/rank-tracker/) — 随时间监控关键词排名变化 - [memory-management](../../cross-cutting/memory-management/) — 将关键词数据存储在项目记忆中 - [serp-analysis](../serp-analysis/) — SERP 模式为关键词策略提供依据