Introduction
# MSPOT Generator
## What is MSPOT?
One-page strategic clarity (from HubSpot): - **M**ission: Why we exist (rarely changes) - **S**trategy: How we'll win this period - **P**rojects: The 3-5 big bets - **O**missions: What we're explicitly NOT doing - **T**racking: How we'll measure success
## Why It Works
1. **Forces Omissions:** Saying NO is harder and more valuable 2. **Limits Projects:** 3-5 max prevents spreading thin 3. **One Page:** If it doesn't fit, it's not clear 4. **Trackable:** Decision-useful metrics only
## Output Format
``` ═══════════════════════════════════════════════ MSPOT: [Name] Period: [Timeframe] | Owner: [Person] ═══════════════════════════════════════════════
MISSION: [One sentence: Why this exists]
STRATEGY: [2-3 sentences: How we'll win]
PROJECTS (3-5 max): 1. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z] 2. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z] 3. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z]
OMISSIONS: ✗ NOT [X] - Because: [reason] ✗ NOT [Y] - Because: [reason]
TRACKING: Lead: [Activity] → Target: [X] Lag: [Result] → Target: [Y] by [date] ═══════════════════════════════════════════════ ```
## Key Questions
| Section | Question | |---------|----------| | **Mission** | "If we succeed, what changes?" | | **Strategy** | "What's our unfair advantage?" | | **Projects** | "If only 3 things, which ones?" | | **Omissions** | "What are we tempted to do but shouldn't?" | | **Tracking** | "What number tells us we're winning?" |
## Integration
Compounds with: - **pre-mortem-analyst** → Pre-mortem each Project before committing - **inversion-strategist** → Invert to find Omissions - **artem-decision-journal** → Log major MSPOT decisions
--- See references/examples.md for TeddySnaps/TISA/GolfTab MSPOTs