Marketing

# Marketing Skill 📢

**Turn your AI agent into a strategic marketing partner.**

Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input.

---

## What This Skill Does

✅ **Content Creation** — Generate posts, threads, newsletters, and visual content descriptions ✅ **Multi-Platform Management** — Twitter/X, LinkedIn, Instagram, Facebook, newsletters ✅ **Scheduling & Automation** — Plan content calendars, schedule posts, maintain consistency ✅ **Analytics Tracking** — Monitor engagement, track KPIs, identify trends ✅ **Campaign Management** — Plan campaigns, track performance, A/B testing insights ✅ **Brand Voice Consistency** — Maintain tone and style across all content

---

## Quick Start

1. Configure your marketing preferences in `TOOLS.md`: ```markdown ### Marketing - Brand voice: [Professional/Casual/Witty/etc.] - Primary platforms: [Twitter, LinkedIn, etc.] - Posting frequency: [Daily/3x week/etc.] - Target audience: [Description] ```

2. Set up your content calendar: ```bash ./scripts/content-calendar.sh init ```

3. Start creating content!

---

## Content Strategy Framework

### The AIDA Model for Posts

| Stage | Purpose | Example Hook | |-------|---------|--------------| | **Attention** | Stop the scroll | "Most marketers waste 80% of their budget on this..." | | **Interest** | Build curiosity | "Here's what the top 1% do differently..." | | **Desire** | Create want | "Imagine doubling your engagement in 30 days..." | | **Action** | Drive behavior | "Try this today: [actionable tip]" |

### Platform-Specific Best Practices

**Twitter/X:** - Optimal length: 100-280 characters - Use threads for long-form (5-15 tweets) - Hook in first line — no fluff - 1-2 hashtags max - Best times: 9am, 12pm, 5pm local

**LinkedIn:** - Professional but personable tone - Open with a bold statement or question - Use line breaks for readability - 1300-2000 characters performs best - Include relevant hashtags (3-5)

**Instagram:** - Visual-first thinking - Captions: tell a story - Hashtag strategy: 20-30 in first comment - Call-to-action in every post - Carousel posts get highest engagement

**Newsletter:** - Subject lines: 40-60 characters - Preview text matters (first 90 chars) - One clear CTA per email - Personal stories increase open rates - Send consistently (same day/time)

---

## Content Calendar Management

### Monthly Planning Template

```markdown # [Month] Content Calendar

## Themes - Week 1: [Theme] - Week 2: [Theme] - Week 3: [Theme] - Week 4: [Theme]

## Key Dates - [Date]: [Event/Holiday]

## Content Mix (per week) - Educational: 3 - Promotional: 1 - Engagement: 2 - User-generated/Curated: 1

## Platform Schedule | Day | Twitter | LinkedIn | Instagram | Newsletter | |-----|---------|----------|-----------|------------| | Mon | Thread | Article | Carousel | - | | Tue | Tips | - | Story | - | | Wed | Poll | Post | Reel | Send | | Thu | Thread | - | Story | - | | Fri | Fun | Post | Post | - | ```

### Content Batching Workflow

1. **Ideation Day** (Monthly) — Brainstorm 30+ content ideas 2. **Creation Day** (Weekly) — Write next week's content in one session 3. **Scheduling Day** (Weekly) — Load content into scheduler 4. **Engagement Day** (Daily) — Respond to comments, engage with community

---

## Analytics & KPIs

### Key Metrics to Track

| Metric | What It Tells You | Target Growth | |--------|-------------------|---------------| | Impressions | Reach | +10% monthly | | Engagement Rate | Content quality | >3% (Twitter), >5% (LinkedIn) | | Click-through Rate | CTA effectiveness | >2% | | Follower Growth | Audience building | +5% monthly | | Conversion Rate | Business impact | Varies by goal |

### Weekly Analytics Template

```markdown # Week of [Date] - Analytics Report

## Summary - Total impressions: [X] - Total engagement: [X] - New followers: [X] - Top performing post: [Link]

## Platform Breakdown

### Twitter - Impressions: [X] - Engagement rate: [X]% - Best day: [Day] - Top tweet: [Content]

### LinkedIn - Impressions: [X] - Engagement rate: [X]% - Comments: [X] - Top post: [Content]

## Insights - What worked: [Analysis] - What didn't: [Analysis] - Next week focus: [Adjustment] ```

---

## Campaign Management

### Campaign Planning Template

```markdown # Campaign: [Name]

## Overview - **Goal:** [Specific, measurable goal] - **Timeline:** [Start] - [End] - **Budget:** [Amount if applicable] - **Success Metrics:** [KPIs]

## Target Audience - Demographics: [Age, location, etc.] - Pain points: [Problems we solve] - Platforms: [Where they hang out]

## Content Assets - [ ] Main announcement post - [ ] Supporting content (X posts) - [ ] Visuals/graphics - [ ] Landing page copy - [ ] Email sequence

## Schedule | Date | Platform | Content | CTA | |------|----------|---------|-----| | [Date] | Twitter | [Content] | [Action] |

## Results (fill after) - Reach: [X] - Engagement: [X] - Conversions: [X] - ROI: [X] - Learnings: [What we learned] ```

---

## Content Generation Prompts

### For Twitter Threads ``` Create a Twitter thread on [TOPIC]: - Hook that stops scrolling - 5-10 tweets of value - Each tweet stands alone but builds on previous - End with CTA and recap - Conversational but authoritative tone ```

### For LinkedIn Posts ``` Write a LinkedIn post about [TOPIC]: - Opening hook (1-2 lines) - Personal story or observation - Key insight or lesson - Actionable takeaway - Engagement question - 1200-1500 characters ```

### For Newsletter ``` Draft newsletter on [TOPIC]: - Compelling subject line (3 options) - Personal opening - Main value content - One clear CTA - PS line for bonus engagement ```

---

## Automation Workflows

### Daily Marketing Routine

```markdown ## Morning (30 min) - [ ] Check overnight engagement - [ ] Respond to comments/DMs - [ ] Share 2-3 relevant posts from others - [ ] Check trending topics for opportunities

## Afternoon (15 min) - [ ] Post scheduled content (if not automated) - [ ] Engage with 5 accounts in your niche - [ ] Check analytics for unusual activity

## Weekly (1 hour) - [ ] Review analytics dashboard - [ ] Plan next week's content - [ ] Batch create content - [ ] Update content calendar ```

### Content Repurposing Matrix

| Original | Twitter | LinkedIn | Instagram | Newsletter | |----------|---------|----------|-----------|------------| | Blog Post | Thread | Summary post | Carousel | Highlight | | Podcast | Quote tweets | Key insight | Audio clip | Episode notes | | Video | Clip + thread | Embed | Reel | Behind scenes | | Thread | - | Expanded post | Story series | Compilation |

---

## Brand Voice Guidelines

### Voice Definition Template

```markdown # Brand Voice

## We Are - [Trait 1]: [Example] - [Trait 2]: [Example] - [Trait 3]: [Example]

## We Are Not - [Anti-trait 1]: [Why to avoid] - [Anti-trait 2]: [Why to avoid]

## Tone Spectrum Formal ----[X]---- Casual Serious ----[X]---- Playful Reserved ----[X]---- Enthusiastic

## Sample Phrases - Instead of "Click here" → "Dive in" - Instead of "Buy now" → "Start your journey" - Instead of "We're the best" → "Here's what we learned"

## Emoji Usage - Frequency: [Sparingly/Moderate/Freely] - Favorites: [List emojis that fit brand] - Never use: [Emojis to avoid] ```

---

## Scripts

### content-calendar.sh Manage your content calendar from the command line.

```bash # Initialize calendar ./scripts/content-calendar.sh init

# Add content ./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"

# View week ./scripts/content-calendar.sh week

# View month ./scripts/content-calendar.sh month ```

### analytics-report.sh Generate weekly analytics summaries.

```bash # Generate this week's report ./scripts/analytics-report.sh weekly

# Compare to last week ./scripts/analytics-report.sh compare ```

---

## Integration Tips

### With Other Skills

| Skill | Integration | |-------|-------------| | **Data Analyst** | Deeper analytics, trend visualization | | **Sales** | Align campaigns with sales pipeline | | **Business Development** | Content for partnerships |

### Common Workflows

**Content from Meetings:** When you have a meeting transcript, extract quotable insights for social content.

**Analytics to Strategy:** Use data-analyst skill to visualize marketing performance and identify optimization opportunities.

---

## Best Practices

1. **Consistency > Perfection** — Regular posting beats occasional perfection 2. **80/20 Content Rule** — 80% value, 20% promotion 3. **Engage, Don't Broadcast** — Social is a conversation 4. **Test Everything** — A/B test hooks, CTAs, posting times 5. **Batch Create** — Write a week's content in one focused session 6. **Repurpose Ruthlessly** — One idea, multiple formats 7. **Track What Matters** — Pick 3-5 KPIs, ignore vanity metrics 8. **Stay Authentic** — People follow people, not brands

---

## Troubleshooting

**Low engagement?** - Check posting times against audience activity - Review hooks — are they scroll-stopping? - Increase engagement with others (reciprocity works)

**Inconsistent posting?** - Batch create content weekly - Use scheduling tools - Create content bank for backup

**Off-brand content?** - Review brand voice guidelines - Create swipe file of good examples - Check content before posting

---

## License

**License:** MIT — use freely, modify, distribute.

---

*"Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin*